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Sensitive Liquid Moisturizer and Maximum Hydration Liquid Moisturizer reflect a growing demand for ‘uncomplicated’ routines.
September 9, 2026
By: Lianna Albrizio
In the wake of longevity and men’s growing interest in grooming routines, Nivea Men has launched its first Liquid Moisturizer line.
Sensitive Liquid Moisturizer and Maximum Hydration Liquid Moisturizer reflect a growing demand for uncomplicated, high-performance grooming products without extra steps, according to the brand.
Maximum Hydration Liquid Moisturizer provides ultra-light care for everyday use and delivers weightless hydration that absorbs instantly without feeling heavy or greasy. Enriched with 5% hydrating complex with hyaluronic acid and vitamins, it immediately smooths dry and rough skin texture, leaves skin with a healthy-looking glow, and has a light masculine fragrance.
Sensitive Liquid Moisturizer delivers lightweight, milky hydration for sensitive skin. It soothes and comforts on contact without feeling heavy or greasy. Dermatologically tested and enriched with 5% Soothing Complex featuring ceramide and zinc PCA, it immediately smooths dry, rough skin texture, absorbs in seconds, and leaves skin with a healthy-looking glow.
Liquid Moisturizers retail for $9.99 and will be available on Amazon this month, with broader nationwide retail rollout expected in 2027.
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